Gone are the days when betrayed or rejected in love, the naive, dainty & timid woman would be morose and shed tears for her darling for rest of the life. However not any more as today youth is much different. They are very spontaneous, have fragile egos and emotions, are highly impulsive, aggressive want everything at the spur of the moment, etc. Today’s woman is no longer an abla naari she knows what she wants from life and wouldn’t mind giving a blow to the one, who messes around with her. She is no longer ready to take things in her stride rather braves in answering back. YRF’s latest venture LUV KA THE END, which has been made under their new production arm Y-films, is on the same lines.
Rhea Dialdas (Shraddha Kapoor) is the quintessential girl next door, in love with her classmate Luv Nanda (Taaha Shah), the richest, spoilt brat and the most popular boy in college. On the eve of her 18th birthday, they plan to take their relationship to the ‘next level’. Everything is just perfect and rosy for Rhea till she accidentally discovers Luv is not as nice as she thought he was and chased her only as he is a part of some sick internet game, where scoring a virgin gets him the biggest score and has been going around with too many females at the same time. So, Rhea decides to not get mad, but to get even and bring Luv Nanda down! All in the span of one night. Rhea with the help of her two best friends devise a wicked plan to teach the supercool Luv a lesson.
LUV KA THE END is out-an-out chick flick and would absolutely appeal to all those women and girls who have been deceived sometime in their life by their dearies. The film has everything that we come across in our day-to-day life – a stud, hot babes, a dreamy-eyed romantic pretty teenager, hang outs, night outs, parties, pyjama parties, best buddies, gangs, social networking, etc which looks quite real and relatable. The language spoken (including abuses) and youthful terminologies like babes, BFF (best friend forever), etc also add to film’s realism.
The concept of LUV KA THE END is fresh, exuberant and snazzy, which works for its love decimation. Surprisingly it comes from a production house (Yash Raj Films), who gave Bollywood enough romance sutras with their miscellaneous love-stories in the past. However, as they say change is the only constant thing and you have to gel with the time so YRF is no exception.