The researchers had asked men and women to make a check-list of day-to-day activities, and opt for three things without which they cannot live for a month.
Interestingly, though the first two things- sleep and internet- chosen by men and women were same, the third one differed. While men favored sex, women opted for showers.
No wonder, the result might surprise men, but the study highlights that women preferences have changed with time and now their priority is internet and they also crave for tech gadgets.
Women to surpass men in using gadgets
To specifically know about their acquaintance with technology, men and women, aged between 18 and 54, were asked to fill up a questionnaire.
“Three-quarters of the female population is online and their increasingly passionate and widespread consumption of digital is shaping this ever-evolving space.”–Melissa Lavigne-Delville, NBCU
It was found that 54 percent women used smartphones as compared to 46 percent men. Strangely, 75 percent women were using game application than 67 percent men.
In addition, 41 percent men owned a Nintendo Wii gaming gadget compared to 44 percent women.
Increase use of social networking sites
No doubt, the number of people using social networking sites has increased over a period of time, but the researchers found that “women have more friends on social networking sites and follow brands, and check their profiles four to five times a day.”
Melissa Lavigne-Delville, NBCU, said, “Three-quarters of the female population is online and their increasingly passionate and widespread consumption of digital is shaping this ever-evolving space.
“As this growing number of digitally-dependent women alters the landscape in unexpected ways, marketers need to react in real-time – super-serving her with highly curated and relevant content, products and information.”
Findings disappoint men and women
Published in the TechNewsDaily, the readers, including men and women, were stunned with the findings.
Men expected the inclusion of things like chocolate, shopping, sex, food and exercise in the women’s list of top three priorities