Brand Anna and the Jan Lokpal movement have featured at the tenth spot on the India Influencer list released by digital brand management firm Pinstorm.
While the 74-year-old Gandhian ended his 12-day fast on Sunday, millions watched, either present at the Ramlila Ground or on their television sets, as the movement became one of the most influential brands across the Indian online world.
The Jan Lokpal movement is an attempt to bring in an effective anti-corruption law in the country led by Anna Hazare and the India against Corruption team. It became the highest-ever entry on the Indian Influencer list, according to the digital agency, as it gathered massive , online and offline, from Indians across the world.
The India Influencer list tracks over 3,000 Indian online entities daily and ranks their influence based on their impact on social platforms such as Facebook, Twitter, LinkedIn besides others. This top 10 ranking puts the Jan Lokpal movement as being more influential online in Indian as compared to established online brands like Vodafone, MTV India.
The India Against Corruption movement has attracted over 500,000 fans across a few dozen groups on social networking site Facebook , over 100,000 followers on micro-blogging platform Twitter for the @JanLokPal identity and a Klout score of 80, which is higher than that of even Amitabh, Bachchan said the study released by Pinstorm. A Klout score is a social grading service which measures a person’s influence in aggregate of all of their social networks presence.
“The tipping point for political activism using social media happened after the terrorist attack of 26/11, when a few lakh people in Mumbai got together for a protest meetings using Twitter, Facebook and SMS – and since then the usage of the medium has come of age.
We tracked the emerging power of online then and now. What we see is quite astonishing as to how mature the medium has become so quickly, in the way it is able to actually influence and change legislation,” said Mahesh Murthy, founder, Pinstorm.
Gaining from the immense interest among viewers for the fast paced development around the Anna Hazare’s anit-corruption drive, the overall share of news channel genre jumped from 9.6% to 13.8% as of week 34 (ended 20 August), according to data by TAM Media Research , a television viewership measurement company.