Bhaijaan. The word seems to be definitive enough for Bollywood today. It’s all about Salman, his charm, his charisma, his friends and his films.
Actors are lobbying to be in his camp, filmmakers want him onboard for the mind-boggling Friday figures and audience wants to see him onscreen week after week. The sudden emergence of ‘Brand Salman’ has worked in the favour of many, and ticked-off a few. A 1.5 star rating by a critic still translates into Rs 21 cr B-O collection on the first day.
Scripts are insignificant; it’s Bhai’s touch that gets a film running. But like any other success story in B-Town, will this phenomenon die out as well? Will the invincible Salman be able to sustain this frenzy for long? zoOm debates the power of this ‘Brand Salman’ on Bollywood Big Story this Saturday, Sept 17, at 12:30 pm only on zoOm – India’s No 1 Bollywood channel.
Salman Khan: Jo meri choice hai, woh audience ki choice hai. I do films that I want to watch. It’s no Midas touch.
Farhan Akhtar: I cannot predict the future but yes, this is a fantastic time for Salman, and he and his friends should just keep working and not take stress about what will happen in the future.
Anurag Kashyap: Salman might be the country’s God, but in that case, I’m an atheist. I don’t have anything against him, but our films cannot be compared. They’re different conceptually, financially and target different audience.
Minissha Lamba: Salman is a trendsetter. Everyone follows what he does.