Music video streaming service Vevo has a long-standing partnership with YouTube to provide legal music videos to the Internet.
But in about a year, that contract will end. And Facebook is trying to position itself to become the new host of music videos on the Internet.
In a report on tech site CNET late last week, Facebook is in talks to stream the music videos hosted by Vevo, sell ads against them and share in the profits.
Music videos play well in features that American Facebook users already enjoy: integrated Spotify.
Facebook’s Spotify integration allows U.S. users to see what their friends are listening to, listen in, share play lists and otherwise make music a social experience. Vevo would be a natual addition to this mentality by adding videos to the mix.
But just because Facebook wants it to happen, doesn’t mean it will. Both Google and music labels make lots of money off Vevo’s YouTube deal. According to Forbes, YouTube streams 3 billion hours of video per month, and Vevo accounted for two of the top five videos on the site.
It will be difficult for Facebook to offer those kinds of numbers.
But, then again, music has always been inherently social. In a year, music videos could require a Facebook account.