Twitter, the microblogging service that lets users send out messages up to 140 characters long, now has — you guessed it — more than 140 million active tweeters. That’s up about 40 per cent since September, a growth spurt fueled by the site’s recent redesign and a relatively old technology: television.
The San Francisco company, which turned 6 years old, now sees some 340 million tweets a day, according to Twitter’s new blog post.
In December, Twitter announced a redesign of the site to make it easier to navigate and more personalized. The timeline feature, a scrolling list of Twitter messages that puts the most recent posts at the top, aimed to be 500 per cent faster than it was three or four months earlier.
Television also drove growth, said Jeremiah Owyang, an analyst at Alitimeter Group. He said marketers are increasingly using television ads that incorporate the companies’ Twitter account names and hashtags, the symbol used for finding topics on the site.