NEW DELHI: Superstar Rajesh Khanna’s death has renewed interest in his films. DVD wholesalers and retailers say since the actor’s demise last week, there’s noticeable rise in the sales and rentals of his films across the NCR. Movies such as Aradhana, Amar Prem, Anand and Bawarchi are most in demand.
Pradeep Kumar from Movie Mart’s corporate office in Greater Kailash I, says that on an average 10-12 customers ask for Khanna’s films every month. “But since last week over 50 customers have enquired about his movies,” he said.
Musicland, a DVD rental store in Noida with outlets across Delhi, also maintains that more customers are asking for Rajesh Khanna films since his death due to cancer. “We are stocking up,” says cashier Ganesh.
Lalit Sharma, his colleague from the Saket outlet, says as against the earlier demand of “1-2 films in 15 days”, at least 5-6 customers every day have been asking about Khanna’s films. Which is why the store has kept at least five pieces of his most popular films such as Aradhana, Amar Prem, Bawarchi, Anand and Khamoshi.
Shemaroo Entertainment’s director, Hiren Gada, says, “We have seen renewed interest in the films and songs of Rajesh Khanna after his death. There’s a 50% increase in enquiries from distributors and retailers. We are working on how to meet the demand and display of his films and songs. The idea is that his huge fan base should not be disappointed.